Diageo

PROFILE

Diageo is headquartered in Park Royal, London, but has offices in some 80 countries and its worldwide reach is attested by the fact that it is active in around 180 territories.

In terms of Scotch whisky, Diageo operates 28 malt distilleries, accounting for nearly one-third of the industry’s total capacity, along with Scotland’s largest grain distillery at Cameronbridge. The company’s leading brand is Johnnie Walker; the best-selling blended Scotch in the world, but it boasts other high-ranking blended brands such as J&B and Bells, along with an array of respected single malts, including Cardhu, Talisker, Mortlach and The Singleton.

In other drinks categories, Diageo is represented by Baileys Irish Cream, Smirnoff vodka and Guinness stout – all best-sellers in their respective sectors. The company also holds a 34% stake of Moët Hennessy, the drinks division of LVMH, whose portfolio embraces Hennessy Cognac and the leading Champagne brands of  Moët & Chandon and Veuve Clicquot.

HISTORY

Diageo has only existed in it’s current form since 1997 – with the merger of the Guinness Group and Grand Metropolitan. United Distillers & Vintners (UDV), a subsidiary of Diageo, was created by combining the Guinness-owned United Distillers (UD) and Grand Metropolitan’s International Distillers & Vintners (IDV) businesses.

United Distillers was originally formed in 1987 when the Guinness Group combined the Arthur Bell & Sons operation it had acquired in a hostile takeover two years earlier with the Distillers Company (DCL), which it had gained control of in controversial circumstances during 1986.

As successor to DCL, Diageo inherited a rich whisky heritage in terms of both distilleries and brands. The firm’s earliest ‘ancestor company’ is Justerini & Brooks – of J&B blended Scotch whisky fame – which was formed in 1749, while Johnnie Walker can boast origins dating back to 1819/20.

DCL had been established in 1877 by a combination of six Scotch whisky distillers, namely Macfarlane & Co, John Bald & Co, John Haig & Co, MacNab Bros & Co, Robert Mowbray and Stewart & Co. A major expansion of its influence followed from its merger with John Walker & Son and Buchanan-Dewar in 1925. DCL already owned John Haig & Co, giving it a clean sweep of most of the leading Scotch whisky brands on sale in domestic and export markets.

For several decades DCL was effectively Scotch whisky royalty, operating in a somewhat old-fashioned manner, which left it prey to the aggressive and acquisitive Guinness Group during the mid-1980s. The organisation was weakened by the slump that affected the Scotch whisky industry from the late 1970s onwards, being forced to close no fewer than 21 malt distilleries in 1983 and 1985.

During more positive times for Scotch whisky sales, Diageo spent £40 million creating the vast Roseisle malt distillery near Elgin, which opened in 2010. Two years later the company announced that it would invest £1 billion in Scotch whisky production over the following five years, with the aim of increasing capacity by at least 30%.

This was to involve major upgrades at a number of distilleries and the creation of an entirely new large-scale malt distillery alongside Teaninich in the Highlands, though that part of the programme was postponed as Scotch whisky sales began to slow in some international markets.

In 2013, Diageo acquired a majority stake in India’s United Spirits group for £1.28 billion, giving it greater access to the potentially highly lucrative Indian market for brands such as Johnnie Walker.

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DISTILLERIES & BRANDS

Abbot’s Choice

– BLENDED SCOTCH WHISKY

Ainslie’s

– BLENDED SCOTCH WHISKY

Alloa

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Antique

– BLENDED SCOTCH WHISKY

Auchroisk

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Banff

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Bell’s

– BLENDED SCOTCH WHISKY

Benmore

– BLENDED SCOTCH WHISKY

Benrinnes

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Black & White

– BLENDED SCOTCH WHISKY

Blair Athol

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Brora

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Buchanan’s

– BLENDED SCOTCH WHISKY

Bulloch Lade

– BLENDED SCOTCH WHISKY

Caledonian

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Cambus

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Cameron Brig

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Cameronbridge

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Caol Ila

– ISLAY SINGLE MALT SCOTCH WHISKY

Cardhu

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Carsebridge

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Chequers

– BLENDED SCOTCH WHISKY

Clynelish

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Coleburn

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Convalmore

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Cragganmore

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Craig Athol

– BLENDED SCOTCH WHISKY

Crawford’s

– BLENDED SCOTCH WHISKY

Dailuaine

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Dallas Dhu

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Dalwhinnie

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Dimple

– BLENDED SCOTCH WHISKY

Dufftown

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Fifty First

– BLENDED SCOTCH WHISKY

Gilbey’s

– BLENDED SCOTCH WHISKY

Glen Albyn

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Glen Elgin

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Glen Ila

– BLENDED MALT SCOTCH WHISKY

Glen Mhor

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Glen Ord

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Glen Spey

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Glendullan

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Glenesk

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Glenkinchie

– LOWLAND SINGLE MALT SCOTCH WHISKY

Glenleven

– BLENDED MALT SCOTCH WHISKY

Glenlochy

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Glenlossie

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Glenury Royal

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Golden Age

– BLENDED SCOTCH WHISKY

Haig

– BLENDED SCOTCH WHISKY

Haig Club

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Harvey’s Special

– BLENDED SCOTCH WHISKY

Heather Dew

– BLENDED SCOTCH WHISKY

Highland Nectar

– BLENDED SCOTCH WHISKY

Hillside

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Hopkins’ Navy Supreme

– BLENDED SCOTCH WHISKY

House of Commons

– BLENDED SCOTCH WHISKY

Huntly

– BLENDED SCOTCH WHISKY

Inchgower

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

J&B

– BLENDED SCOTCH WHISKY

John Begg

– BLENDED SCOTCH WHISKY

Johnnie Walker

– BLENDED SCOTCH WHISKY

King George IV

– BLENDED SCOTCH WHISKY

King’s Legend

Knockando

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Lagavulin

– ISLAY SINGLE MALT SCOTCH WHISKY

Laird O’Logan

– BLENDED SCOTCH WHISKY

Leven

– EXPERIMENTAL SCOTCH WHISKY

Linkwood

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Loch Dhu

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Logan

– BLENDED SCOTCH WHISKY

Mackie’s

– BLENDED SCOTCH WHISKY

Mannochmore

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

McCallum’s

– BLENDED SCOTCH WHISKY

Millburn

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Mortlach

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Munro’s

– BLENDED SCOTCH WHISKY

North of Scotland

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

North Port

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Oban

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Old Angus

– BLENDED SCOTCH WHISKY

Old Curio

– BLENDED SCOTCH WHISKY

Old Parr

– BLENDED SCOTCH WHISKY

Pedigree

– BLENDED SCOTCH WHISKY

Peter Dawson’s Special

– BLENDED SCOTCH WHISKY

Pittyvaich

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Port Dundas

– LOWLAND SINGLE GRAIN SCOTCH WHISKY

Port Ellen

– ISLAY SINGLE MALT SCOTCH WHISKY

President

– BLENDED SCOTCH WHISKY

Real McTavish

– BLENDED SCOTCH WHISKY

Red Tape

– BLENDED SCOTCH WHISKY

Robbie Burns

– BLENDED SCOTCH WHISKY

Robertson’s Yellow Label

– BLENDED SCOTCH WHISKY

Roseisle

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Royal Household

– BLENDED SCOTCH WHISKY

Royal Lochnagar

– HIGHLAND SINGLE MALT SCOTCH WHISKY

Sanderson’s

– BLENDED SCOTCH WHISKY

Sandy Macdonald

– BLENDED SCOTCH WHISKY

St Magdalene

– LOWLAND SINGLE MALT SCOTCH WHISKY

Strathconon

– BLENDED MALT SCOTCH WHISKY

Strathmill

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Strathspey

– BLENDED MALT SCOTCH WHISKY

Talisker

– ISLANDS SINGLE MALT SCOTCH WHISKY

Teaninich

– HIGHLAND SINGLE MALT SCOTCH WHISKY

The Singleton

– SPEYSIDE SINGLE MALT SCOTCH WHISKY

Vat 69

– BLENDED SCOTCH WHISKY

White Horse

– BLENDED SCOTCH WHISKY

Windsor

– BLENDED SCOTCH WHISKY

Wright & Greigs

– BLENDED SCOTCH WHISKY

Ye Whisky of Ye Monks

– BLENDED SCOTCH WHISKY

ASSOCIATED COMPANIES

Ainslie & Heilbron Distillers

Arthur Bell & Sons

Bulloch Lade & Company

Distillers Company Limited

Grand Metropolitan

Guinness UDV

James Buchanan & Company

John Haig & Company

John Walker & Sons

 

Justerini & Brooks

Lothian Distillers Company

Mackie & Co

Macleay Duff Distillers

Peter Dawson

RH Thomson & Company Distillers

W&A Gilbey

White Horse Distillers

William Sanderson & Son


CONTACT DETAILS


ADDRESS:
Diageo PLC
Lakeside Drive
Park Royal
London
NW10 7HQ
United Kingdom

WEBSITE: VISIT WEBSITE

PHONE: (+44) 20 8978 6000


SEE RELATED ARTICLES


John Walker & Sons

John Walker & Sons

The Scotch Whisky Experience

The Scotch Whisky Experience

Royal Brackla

Royal Brackla

Royal Lochnagar

Royal Lochnagar

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